We are a growing company seeking a dynamic individual to build, manage, and represent our brand from the ground up. This hybrid role combines the creativity and presence of a Brand Ambassador with the strategic oversight of a Marketing Director. The ideal candidate will shape our identity, lead all marketing efforts, foster a positive company culture, and strengthen resident relationships to drive loyalty and retention. This is a hands-on role for someone entrepreneurial, innovative, and eager to grow with the company.
Brand Development & Representation
Define and develop brand identity, messaging, and tone of voice.
Serve as the face and voice of the brand at events, in media, and across digital platforms.
Ensure consistent brand representation across signage, materials, and communications.
Marketing Strategy & Execution
Develop and oversee comprehensive marketing plans (digital, print, social, and community outreach).
Plan and execute social media campaigns, email marketing, and influencer collaborations.
Represent the company at trade shows, networking events, and community activities.
Monitor and optimize marketing campaigns for reach, engagement, and ROI.
Resident Retention & Engagement
Design and implement resident engagement and retention programs (events, surveys, communication campaigns).
Track resident satisfaction through feedback, reviews, and retention metrics.
Partner with onsite teams to ensure a positive resident experience aligned with brand values.
Highlight resident stories/testimonials in marketing to build community and loyalty.
Culture & Internal Brand
Promote and embody company culture, ensuring values are reflected internally and externally.
Support leadership in creating a strong employee experience that mirrors the resident experience.
Provide training or tools to staff on brand communication and customer interaction.
Trend & Data Monitoring
Stay ahead of emerging marketing and resident engagement trends.
Track and analyze traffic, campaign performance, social metrics, and resident retention data.
Use insights to refine strategies and maximize results.
Creative Oversight
Manage design and placement of signage, marketing materials, and promotional items.
Ensure all materials align with brand standards and resonate with both prospects and residents.
Collaborate with designers, agencies, and freelancers as needed.
Growth & Leadership
Build relationships with customers, residents, partners, and the community to increase brand visibility.
Provide leadership and guidance for future marketing teams as the company scales.
Report regularly to leadership on performance, opportunities, and recommendations.
Qualifications:
4–7 years of experience in marketing, branding, or communications (real estate/multifamily or service industry experience a strong plus).
Strong presence on camera and in-person; comfortable being the face of the company.
Experience with resident or customer engagement programs.
Proficiency in digital marketing tools (social platforms, Google Analytics, SEO, paid ads).
Excellent communication, storytelling, and leadership skills.
Creative mindset with strong organizational and analytical abilities.
Benefits:
30% housing discount
Health Benefits (medical, vision, dental)
Paid holidays
Sick days
Personal Time Off Hours
Tuition reimbursement
401K plan
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