Job Description

Top Reasons to work with our client:
Medical insurance!
Vision insurance!
Dental insurance!
401(k)!

Job Type : Full Time

Location : New York, New York

Pay : Competitive Pay & Benefits!

Job Description

What you will be doing:

• Lead the execution of the U.S. PR and influencer marketing strategy in alignment with global direction and local business goals.
• Build and nurture strong relationships with influencers, talent managers, stylists, editors, and key media contacts across fashion, lifestyle, and wellness categories.
• Strategically identify and manage both paid and organic partnerships across micro, mid-tier, macro, and celebrity influencers to support campaigns, product launches, retail openings, and seasonal moments.
• Oversee all product seeding programs in partnership with our media agency – from strategy and packaging to personalized storytelling and fulfillment – with the goal of generating organic buzz and high-impact content.
• Support the Event Manager in planning and executing brand events and influencer activations – from concept development to production and guest management – ensuring elevated brand representation and measurable outcomes.
• Partner with the Global and HQ teams to ensure cohesive messaging, brand storytelling, and go-to-market timing across campaigns.
• Manage day-to-day communication and logistics with influencer partners and PR contacts, including writing clear and strategic briefs, coordinating product needs, tracking deliverables, and managing approvals.
• Negotiate paid partnerships and contracts, ensuring briefs, content guidelines, and deliverables are aligned with KPIs and brand standards.
• Track and report on campaign performance, including engagement metrics, media value, and content insights, sharing learnings with internal stakeholders.
• Manage portions of the PR and influencer marketing budget and support the Marketing Director in ongoing budget oversight and planning.
• Supervise and mentor the PR & Influencer Marketing Intern, overseeing task delegation and development.
• Stay on top of emerging trends in culture, fashion, digital media, and the influencer space to inform future planning and talent discovery.

Experience you will need:

• 5–8 years of experience in PR, influencer marketing, or talent relations within fashion, beauty, or lifestyle industries.
• Strong network of influencer, media, and talent industry relationships in the U.S. market.
• Track record of executing successful influencer campaigns and brand activations that drove engagement and awareness.
• Skilled in managing both paid and organic influencer strategies, including negotiation and contract execution.
• Confident leading events and seeding initiatives with a sharp attention to detail and creative flair.
• Strategic thinker with excellent communication, organizational, and cross-functional collaboration skills.
• Comfortable working in a fast-paced, agile environment with both global and local partners.
• Passion for fashion, digital storytelling, and building meaningful brand communities.

Our client asked me to submit 3 great people within the next few days. We work directly with the hiring manager and can arrange interviews within a few days

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